XVALA is an artist whose work most often lies at the intersection of art and technology, appropriating spaces, materials and subject matter that others have overlooked as artistic tools. He is known for being controversial in both subject (including images of Britney Spears with her head shaved and leaked nude images of Scarlett Johansson) and materials (including items salvaged from the garbage of Mark Zuckerberg, Steve Jobs and Jack Dorsey). He is best known for his "Fear Google" campaign, which targeted the unavoidable loss of privacy that results from a modern, high-tech lifestyle.
XVALA's art consists of a series of art pieces and experiences created by XVALA to protest technological censorship. His concern is the loss of both freedom of information and freedom of expression in modern life due to invasive governmental and technological entities. The artist has chosen to use memes from websites such as 4chan, 8chan and Reddit as symbols to protest the reach of companies such as Apple, Facebook, Google, and Twitter as well as government agencies, in the lives of common people. He hopes his art will encourage open, public discussion of these issues.